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Liquidity Management for Banks and Credit Unions: A Beginner's Guide

  • Writer: Geof Kelly
    Geof Kelly
  • 2 hours ago
  • 3 min read

Now Is the Time to Do Our Homework on Deposits

Liquidity management is a fundamental aspect of banking that helps to ensure that a bank or credit union can meet its cash flow needs without significant losses and at a reasonable cost. In other words, liquidity is the institution’s ability to access cash when needed while maintaining financial stability. Effective liquidity management not only helps institutions handle daily transactions, but it also prepares them for potential financial stress scenarios.


Why Is Liquidity Important for a Bank or Credit Union?


Banks and credit unions operate by taking in deposits and using those funds to issue loans and make investments. However, they must always be prepared to meet withdrawal demands and unexpected financial obligations. If an institution lacks sufficient liquidity, it risks financial distress, regulatory penalties, or even failure.


A comprehensive liquidity management strategy helps ensure that an institution maintains a balance between profitability and stability. Holding too much liquidity may limit revenue-generating opportunities, while holding too little increases risk exposure.


Key questions include:

  • How quickly can liquidity be accessed without loss? Day 1? Day 2? Days 3-5? Days 6-30?

  • What stress scenarios could weaken the institution’s strategic position?

  • Has liquidity management evolved in response to changing market conditions?


The 3 Components of Liquidity Management


Effective liquidity management requires a structured approach that balances readily available cash, alternative funding sources, and contingency planning. Institutions must have a clear understanding of where liquidity will come from, how quickly it can be accessed, and how it will respond under stress.


1. Operational Liquidity refers to an institution’s ability to meet its near-term, day-to-day obligations, and includes:

  • On-Balance Sheet Liquidity: Institutions should maintain an appropriate level of liquid assets, such as cash and readily marketable securities, while also evaluating their capacity to pledge or borrow against securities. Note: pledging assets to the FHLB and Federal Reserve in advance of needing funds is critical to ensure access without principal loss.

  • Funding Sources: Alternative funding sources, including loan collateral, brokered deposits, and wholesale funding, supplement on-balance sheet liquidity and determine the total liquidity position.

  • Loan and Deposit Activity: Projecting future loan growth, deposit inflows/outflows, and funding needs helps institutions determine if additional liquidity is necessary.

  • Deposit Analysis: Understanding depositor behavior is essential, especially in times of rising interest rates and increased deposit pricing pressures. Analyzing deposit volatility, balance trends, and account attrition rates provides insight into funding stability.

  • Wholesale Funding Maturities: Institutions should have a clear plan for managing upcoming funding maturities and identifying concentration risks in large deposits.


2. Contingency Liquidity Planning (CFP) is a crucial component of liquidity management. A robust CFP outlines strategies to handle liquidity shortfalls and withstand financial stress and should include:

  • An early warning system that tracks liquidity trends, key metrics, and potential risks.

  • Stress testing to model different liquidity scenarios and assess the institution’s resilience.

  • A liquidity event management process that identifies key personnel responsible for addressing liquidity crises.

  • A documentation framework to ensure all stakeholders understand the liquidity position and necessary actions.


3. Stress Testing evaluates liquidity under adverse conditions, helping institutions prepare for worst-case scenarios before they occur. Important factors in stress testing include:

  • Deposit decay and volatility analysis

  • Restrictions on wholesale funding access

  • Increased collateral haircuts

  • Unanticipated balance sheet growth


It is critical to understand what could cause liquidity failure (“breaking the bank”) and develop remediation strategies. Institutions should tailor stress tests to their specific activities, such as loan sales or market dislocations, to ensure realistic risk assessments.


Final Thoughts


A well-structured, agile liquidity management framework combines operational liquidity measurement with contingency planning and stress testing. Institutions must quantify their liquidity sources, monitor key metrics, and adjust their strategies based on market conditions.


A focus on liquidity ensures that banks can withstand financial stress while continuing to operate effectively in changing economic environments. Robust liquidity management not only strengthens financial stability but also enhances strategic decision-making and overall profitability.


 

For more insights from Darling Consulting Group, click here.


 

ABOUT THE AUTHOR


Geof Kelly is a Director at Darling Consulting Group. In his role, he partners with banks and credit unions throughout the country to improve the effectiveness of their asset/liability management (ALM) process. He collaborates with management teams to craft institution-specific strategies designed to enhance financial performance, while navigating interest rate, liquidity, and capital risk management within the dynamic economic and regulatory landscape. 

 

Geof joined Darling Consulting Group in 2024 with over a decade of industry experience in senior management capacities at banking and consulting institutions. He earned a B.S. in Accounting & Business Management and an M.S. in Accounting from the University of Massachusetts-Amherst. 


 

© 2025 Darling Consulting Group, Inc.

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